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The purpose of this project is to develop knowledge that can contribute to adding value to marine resources, to improve shortcomings in existing management regimes and to further develop theories on harvesting strategies that impact on adding value to marine resources.
To face challenges in adding more value to limited, but sustainable, catch quotas, we apply a perspective that integrates knowledge from biology and product markets. The proposed approach is rooted in major theoretical shortcomings concerning harvest strategy advices, i.e. when to catch, what to catch, how to catch and what to produce, aimed to add value to wild fish resources within a sustainable fishery. Within the perspective we also include new possibilities emerging from technological breakthroughs in catching and storing wild fish alive.

The project is collaboration between the Norwegian Institute of Fisheries and Aquaculture (Fiskeriforskning) and the Norwegian College of Fishery Science – University of Tromsø. International scientific partners will be SARDI - The South Australian Research and Development Institute and the Icelandic AVS Aquaculture Group.